The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances

Mark Donnigan builds disruptive innovative startups. Mark's superpower is architecting go-to-market strategies and marketing movements that drive genuine service outcomes for technical and product-centric founders. Mark's growth and market development experience covers twenty years as a transformative B2B marketing and magnate, driving demand, bran

Mark Donnigan builds disruptive innovative start-ups. Mark's superpower is architecting go-to-market strategies and marketing movements that drive real business results for technical and product-centric founders. Mark's growth and market development experience spans 20 years as a transformative B2B marketing and magnate, driving need, brand name de

Mark Donnigan builds disruptive innovative startups. Mark's superpower is architecting go-to-market plans and marketing motions that drive genuine business results for technical and product-centric creators. Mark's growth and market advancement experience covers twenty years as a transformative B2B marketing and magnate, driving demand, brand name

https://open.spotify.com/episode/0nTr2Y4rmxJbmP4KOtoQ1yThis is a great time to be a marketing leader. Never has the opportunity been greater to make a real impact in the success of a company than in the "winner takes all" market of today. Here is my latest LinkedIn article that build…https://t.co/1j9GxXnjXQ https://t.co/IYV2huWv2e&m